ASM Global announce three year parnership with Nordoff and Robbins

ASM Global and Nordoff Robbins Announce New Three-Year Partnership

1 March 2023



1st March 2023, London, UK – Today, ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, announces a new three-year partnership with Nordoff and Robbins, the UK’s largest music therapy charity.

The extensive partnership will roll out across ASM Global’s portfolio of venues in the UK, which include P&J Live, AO Arena, first direct Arena, Utilita Arena Newcastle, Olympia London, OVO Arena Wembley, York Barbican, Bonus Arena and more. In addition, visitors to the venue and venue teams will be engaged in driving fundraising initiatives and activations as well as in opportunities to educate themselves. With a shared mission to make music therapy accessible to those who need it most, ASM Global and Nordoff and Robbins will join forces to raise vital funds to expand the charity’s services to more children and adults across the UK, and protect current and future funding for music therapy delivery, education and research.

This partnership with Nordoff and Robbins is supported by ASM Global’s corporate social responsibility platform, ASM Global Acts, which launched in October 2021 to protect the environment, invest in people and strengthen communities around the globe. These programs are activated at both the corporate and local level, creating value at scale within communities.

With a unique approach shaped by more than 60 years of practice, Nordoff and Robbins' trained music therapists use the power of music to break through the barriers caused by life-limiting illness, disability and social isolation, creating space for people to express themselves and find connection in society.​ The charity reaches thousands of vulnerable people annually through their bases across the UK, and by working in partnership with organisations including care homes, schools and hospitals. Its work can be transformative, from an adult with dementia reconnecting with family, to a child with autism finding their voice.

Chris Bray, EVP of Europe at ASM Global said, “We have always admired the exceptional work of Nordoff and Robbins. As a live entertainment experiences business, we are committed to making music accessible and through this new partnership we have the opportunity to work alongside a leading, ground-breaking charity to deliver just that. On behalf of all at ASM Global, we are very much looking forward to getting started in what we hope to be a long and successful partnership with Nordoff and Robbins, bringing music therapy and all of its lifechanging benefits to people around the UK who need it the most.”

Sandra Schembri, CEO, Nordoff and Robbins, said: “We are truly delighted and grateful to be partnering with ASM Global for the next three years. Having the support of their network of amazing venue teams to help amplify Nordoff and Robbins' mission to millions of visitors nationwide, will be an enormous boost to our fundraising activity. We look forward to working with ASM Global on a whole host of exciting initiatives and activations throughout this extensive partnership, with all money raised going directly towards making music therapy accessible to even more people across society.”

ASM Global and Nordoff and Robbins formally announced their partnership on Tuesday 28 February at ILMC. A team of Nordoff and Robbins’ music therapists attended to deliver a music therapy workshop to ASM Global teams, offering a chance to see first-hand, the work that they do with such outstanding results.

Frequently Asked Questions

How can I buy Premium tickets?

You can see our hospitality packages here. To discuss premium experiences or package options, contact our team or purchase online via Seat Unique.

How can I buy a VIP View Bar Upgrade?

You can purchase a VIP View Bar Upgrade to selected events here. It includes early access, fast-track entry, complimentary drink on arrival and access to the View Bar before, during and post-show.

How can I purchase tickets for a concert at P&J Live?

Tickets are available from our ticketing agents Ticketmaster on and Seat Unique on https://pandjlive.seatunique.c...

P&J Live do not sell tickets directly.

How do I register for access to venue presale?

For certain events, venue presale tickets might be on offer. This means you'll be access tickets before they go on general sale.

To gain access to our exclusive venue presale, sign up to our newsletterhere and we will send you an email with the presale link for tickets go on general sale! Please note you'll need to be signed up at least an hour before the sale starts!

Tip: Also follow us on Facebook, Twitter and Instagram to stay updated.

How can I book a table at 195 Bar & Grill?

Our 195 Bar & Grill offers a unique dining experience before selected shows at P&J Live. You can check availability and book a table here.

Will I be able to purchase food at P&J Live?

There is a wide range of food and beverage options available to purchase for concerts and events, including catering outlets offering a variety of hot food options.

Please note - it is against venue policy to allow patrons to bring in their own food and drink to the venue. At P&J live it is our aim to be completely cashless, all of our bars, kiosks and restaurants accept card payments, this is more efficient, safe and ensures a speedy transaction. There are therefore no cash machines on the TECA site.

Is there parking available at P&J Live?

Yes, there is parking available on-site at P&J Live.

There are various ways to pay for your parking at P&J Live

On site payment machines: We accept both cash and card payments on site, pay on exit is required by entering your vehicle registration at any one of our machines located in the car parks. Please note payment machines only take coins and not notes.

APCOA Connect App: Up to 24 hour after you have left the venue, you can pay for your parking on the APCOA Connect App. Once you have downloaded the app, use location code 6680 for the Sub-T Car Park (underground) and location code 2356 for the Surface Car Park.

You can also pay for parking via the APCOA website here, click which car park you parked in and then you will be able to pay for parking.

Can I pay by cash within P&J Live?

At P&J Live it is our aim to be completely cashless, all of our bars, kiosks and restaurants accept card and contactless payments. This is more efficient, safe and ensures a speedy transaction.

There are no cash machines on the TECA sites.

What bus can take me to P&J Live?

Regular buses will be coming in and out of the complex daily for public use. Details on bus routes and operators are still in discussion and any updates will be posted on the getting here page of the website.

Currently, the Stagecoach Bluebird Jet Service 727 runs regularly from Aberdeen City Centre to Aberdeen Airport, stopping in the TECA site.

How do I purchase accessible seating for a show at P&J Live?

All the tickets for our Special Access Platform are sold via our ticket agent Ticketmaster.

Further information on accessibility at the Venue can be found on our Accessibility page.

More Questions 

Latest events at P&J Live

All Events 

Keep up to date

Sign up for our newsletter to stay informed of the latest events, conferences and shows at P&J Live.

Sign Up!