P&J Live in Aberdeen Set To Host World Agritourism Conference in 2026
Aberdeen’s P&J Live, Scotland’s largest live events venue, has been selected as host venue for the World Agritourism Conference, taking place from 23 - 25 June 2026. The three-day international conference is set to attract at least 1,000 delegates and will showcase the diversity and growth of Scotland’s agritourism sector to a captive global audience.
Aberdeen Convention Bureau, P&J Live and Visit Scotland Business Events worked closely to support Scottish Agritourism with the bid to bring the conference to Scotland, with the main host City as Aberdeen. P&J Live was selected after a six-month bidding process within the global agritourism sector.
Steve Daun, Head of Association Sales at ASM Global, P&J Live’s operating company, said: “We are delighted to be chosen to host this global event, showcasing the very best of Scottish agritourism, following a strategic team approach with our industry partners. We worked to present a strong bid that highlighted the venue’s strong sustainability credentials, presenting the very best of Northeast Scotland’s natural larder, which will be crafted by our in-house chefs and served up to every delegate during the conference.
Caroline Millar, Sector Lead for agritourism in Scotland, said: “One of the key criteria in the bidding process was the showcasing of named agritourism farmers and local food and drink in the produce served during the conference and the P&J Live inhouse chef team helped tremendously to assure the judges this would be delivered. As farmers and crofters it is fantastic to be working with a major events venue which gets the importance of showcasing our food and drink to international visitors and we look forward to working with the team at P&J Live and other partners over the next two years to finalise every detail of the conference.”
Neil Brownlee, Head of Business Events, VisitScotland, said: “VisitScotland Business Events are delighted the World Agritourism Conference is coming to Scotland in 2026. This will be a great event for Scotland and Aberdeen, with delegates able to spend some time in other parts of Scotland, including the Royal Highland Show and the Edinburgh area, before heading to Aberdeen for the main congress at P&J Live. We are especially glad to see business events being used as strategic platforms to develop and promote key sectors in Scotland like Agritourism. Business Events can help achieve national policy goals when they are targeted and fully aligned with key sectors and specific national outcomes. This time, the right coalition of stakeholders can see the value and impact an event like the World Agritourism Conference offers and have made it happen. I’m sure the delegates will be blown away by our hospitality, warmth and welcome, and by the Team Scotland approach when they visit in 2026.”
Delegates will also be given the chance to attend a pre-conference programme in the Edinburgh area, including the Royal Highland Show, as well as engaging in pre- and post-conference tours ranging from one to ten days, including farm and croft visits from Orkney to Dunfries and Galloway.
Chris Foy, Chief Executive of VisitAberdeenshire, said: “We look forward to welcoming delegates to Aberdeen in 2026 and to working with Scottish Agritourism to make this event a success for Scotland. Agritourism is an area where the North-east already excels, and hosting this global convention can be a catalyst for further growth and innovation within our tourism sector.”
Frequently Asked Questions
- How can I buy a VIP View Bar Upgrade?
You can purchase a VIP View Bar Upgrade to selected events here. It includes early access, fast-track entry, complimentary drink on arrival and access to the View Bar before, during and post-show.
- How can I purchase tickets for a concert at P&J Live?
Tickets are available from our ticketing agents AXS on https://www.axs.com/uk and Seat Unique on https://pandjlive.seatunique.c...
P&J Live do not sell tickets directly and are unable to take ticket bookings directly over the phone. Tickets must be purchased online.
- How do I register for access to venue presale?
For certain events, venue presale tickets might be on offer. This means you'll be access tickets before they go on general sale.
To gain access to our exclusive venue presale, sign up to our newsletter here and we will send you an email with the presale link for tickets go on general sale! Please note you'll need to be signed up at least an hour before the sale starts!
Tip: Also follow us on Facebook, X and Instagram to stay updated.
- How can I book a table at 195 Bar & Grill?
Our 195 Bar & Grill offers a unique dining experience before selected shows at P&J Live. You can check availability and book a table here.
- Will I be able to purchase food at P&J Live?
There is a wide range of food and beverage options available to purchase for concerts and events, including catering outlets offering a variety of hot food options.
Please note - it is against venue policy to allow patrons to bring in their own food and drink to the venue. At P&J live it is our aim to be completely cashless, all of our bars, kiosks and restaurants accept card payments, this is more efficient, safe and ensures a speedy transaction. There are therefore no cash machines on the TECA site.
- Is there parking available at P&J Live?
Yes, there is parking available on-site at P&J Live.
There are various ways to pay for your parking at P&J Live
On site payment machines: We accept both cash and card payments on site, pay on exit is required by entering your vehicle registration at any one of our machines located in the car parks. Please note payment machines only take coins and not notes.
APCOA Connect App: Up to 24 hour after you have left the venue, you can pay for your parking on the APCOA Connect App. Once you have downloaded the app, use location code 6680 for the Sub-T Car Park (underground) and location code 2356 for the Surface Car Park.
You can also pay for parking via the APCOA website here, click which car park you parked in and then you will be able to pay for parking.
- Can I pay by cash within P&J Live?
At P&J Live it is our aim to be completely cashless, all of our bars, kiosks and restaurants accept card and contactless payments. This is more efficient, safe and ensures a speedy transaction.
There are no cash machines on the TECA sites.
- What bus can take me to P&J Live?
Regular buses will be coming in and out of the complex daily for public use. Details on bus routes and operators are still in discussion and any updates will be posted on the getting here page of the website.
Currently, the Stagecoach Service 727 runs regularly from Aberdeen City Centre to Aberdeen Airport, stopping in the TECA site as well as the 9A/X9 Service from Union Square to Inverurie. Updated timetables can be found here.
- How do I purchase accessible seating for a show at P&J Live?
Booking accessibility tickets has never been easier, this can now be booked online via AXS. If you are able or have someone to assist you please visit P&J Live's AXS Page, select the event you wish to see and click on ‘Wheelchair Tickets’ or ‘Ambulant Accessible Tickets’ to select your required seating and any companion tickets (if required).
Our seating configuration is flexible so the wheelchair and ambulant seating locations will vary from event to event, it is usual for us to have several locations for you to choose from, for wheelchair users; at the front of the flat floor seating beside the stage, a raised platform at the rear of the floor and also there are a few locations in our balcony area.
Further information on accessibility at the Venue can be found on our Accessibility page.